The organization does not change its business structure. WHY WAS THAT MOVE RISKY? To put consumers first, we rely on consumer research and, in some cases, set aside our own preferences. That led to a name that resonated with religious and non-religious consumers and was associated with healthy living and a fresh start. Our sponsoring organization, the Seventh-day Adventist Church, needed to adopt the new name.
After all that, we discovered that someone else owned this brand, and I personally led the negotiations to secure the AdventHealth name for our organization. Starting next year, Florida's hospital brand will be known as AdventHealth. Florida Hospital recently launched a secret project called Fulcrum to create internal disorders and end the old model of healthcare. Some of the other Adventist Health System hospital brands that changed their names include Central Texas Medical Center, ParkridgeHealth in North Carolina, Shawnee Mission Health in Kansas, Murray Medical Center in Georgia, Metroplex Health System in Texas and Gordon Hospital in Georgia.
In Florida, the company owns dozens of hospitals, urgent care centers and doctor's offices under the name Florida Hospital. However, Florida Hospital Fish Memorial in Orange City will retain part of its name as the AdventHealth Fish Memorial. Most Florida hospital locations will be renamed AdventHealth, followed by the name of the city in which they are located. At Daytona International Speedway, the Florida Hospital injection door will be redesigned to reflect the rebrand before the official deadline.
The Central Florida-based healthcare chain, which has nearly 50 hospital campuses and more than 80,000 employees, including seven hospitals around Tampa Bay, announced the name change Tuesday.